Fenerbahce rename stadium

Fenerbahçe have renamed the Şükrü Saracoğlu stadium the Ülker Stadyumu Fenerbahçe Şükrü Saracoğlu Spor Kompleksi the club revealed.

The name change follows the $90 million investment from Yıldız Holding who own the Ülker brand.

Ülker manufacture biscuits, cookies, crackers, and chocolates in 110 countries.

The company is owned by Yıldız holding who recently agreed to purchase United Biscuits of the United Kingdom for a a reported £2.2 billion.

Russian internet search engine Yandex is also set to become Fenerbahçe’s shirt sponsor for the 2015-16 season.

The financial details of the agreement have yet to be disclosed.

Yandex has built close ties with the Süper Lig over recent years creating specific browsers for clubs like Beşiktaş, Fenerbahçe and Galatasaray.

Yandex is a Russian Internet company which operates the largest search engine in Russia with an estimated 60 percent market share in that country.

Fenerbahçe will also have their shirts sponsored by Turkish Airlines in European games this season.

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