Liverpool youngster Emre Can has shared an unusual Instagram picture of himself, an orange background, a big ‘X’ and the caption: “I am X.”
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The picture is actually a promotion for Adidas’ new ‘Be The Difference’ football boot range, the X and the Ace.
The new boots will mark an end to the iconic Predator, 11pro, Nitrocharge and f50 boot models.
The new X and Ace range of football boots will be released on 25 May 2015.
There are only two types of boots which centres on how there are only two types of modern footballer (according to Adidas) – the playmaker and the gamechanger.
https://www.youtube.com/watch?v=wANl9uMVvZI
Adidas CEO Herbert Hainer stated that the company’s football marketing would shift to an increased focus on street football following the launches.
He said: “These new football franchises will focus on the two most important types of football players – the playmaker and the gamechanger.
“And we will not only go after the athletes on the pitch, but also after the kids that are playing on the streets and in the cages.”
Can will wear the Adidas X boots for Liverpool next season, the 21-year-old is expected to start in the Reds final league game of the season against Stoke City on Sunday 24 April.
